What is the primary function of metrics in business analysis?

The primary function of metrics in business analysis is to measure the performance of solutions and related components. Metrics provide quantitative data that help analysts assess how well a solution is meeting its intended objectives. They enable organizations to track progress, identify areas for improvement, and make informed decisions based on concrete evidence. By using well-defined metrics, business analysts can effectively communicate findings and recommendations to stakeholders, fostering an understanding of performance and guiding strategic initiatives.

In contrast, while qualitative insights, customer feedback evaluation, and project timeline management are important aspects of business analysis, they are not the primary focus of metrics. The role of metrics is specifically tied to quantifying performance, which allows for a more objective analysis compared to the subjective nature of qualitative feedback or the broader scope of project management.